| Introduction |
Promotions |
| Page 1 |
Beginnings |
Classic American |
| Page 2 |
Classic Designs |
Sporting Packs |
Fashion Designer Packs |
| Page 3 |
Good Tastes and Smells |
Political Packs |
US Presidential Packs |
| Page 4 |
Commemorative Pack |
House Brands |
Imitation Cigarette Packs |
| Page 5 |
Novelty Brands |
Self-lighting Cigarettes |
US Prisons |
Target Marketing |
| Page 6 |
Tax Evasion |
Warning Labels |
Kiddie & Toddler Packs |
Research Cigarettes |
| Page 7 |
Healthful Cigarettes |
Denicotined Cigarettes |
Filters-1930-1960 |
Filter Innovation |
| Page 8 |
The Fire-Safe Cigarette |
Product Regulation |
Gimmick |
References |
Resources |
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Visual
Exhibits
| Cigarette
Design and Innovation for Market Appeal
- Page 7 |
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Medicinal,
nontobacco cigarettes were sold under
a wide variety of brands until about mid-century
for asthma, catarrh, and hay fever. Shown
are Dr. Kinsman's Asthmatic Cigarettes,
R.B. Cubeb Cigarettes, and Blosser's Cigarettes.
- Spud (1924) was
the first brand to incorporate the
local anesthetic menthol as an additive
to a regular tobacco cigarette. Among
other suggested uses, it was promoted
as an alternative to conventional
cigarettes in the face of a cold.
The pack on exhibit is from Canada.
- Kool (1931) was
first marketed as an unfiltered, 70
mm mentholated brand in competition
with Spud. The packs on exhibit are
king sized filters from the late 1950s
showing some of the many moods of
Willie the Penguin.
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Several brands claiming
reduced nicotine enjoyed minor success
from the 1920s through the mid-1950s.
O-Nic-O, Sano and Sacketts Denicotined
(the latter is not included) were the
major brands. Each claimed that the
denicotining conferred health protection.
Medical endorsements were frequent parts
of package labeling and advertising.
Next De-Nic and Benson
and Hedges De-Nic were test marketed
by Philip Morris in 1990. The products
used a denicotining process similar
to the decaffeination process General
Foods uses for Sanka. Scientists at
RJR demonstrated that people smoking
Next absorbed virtually no nicotine
and did not experience EEG changes characteristic
of smoking. The scientists concluded
that nicotine in cigarettes is responsible
for the EEG changes.
(Benson and Hedges De-Nic courtesy of
Lee Fairbanks, M.D.) |
HEALTH
PROTECTION FILTERS 1930 - 1960 |
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DuMaurier was introduced
in 1930 (initially in the UK) as a filter
cigarette that reduced health problems
from cigarettes without interfering with
nicotine delivery. The filter was made
of crepe paper, a design that continued
to be in common use through the 1950s
when cellulose acetate became dominant
because of inexpensive manufacturing costs
and improved appearance. (DuMaurier, 1937)
Viceroy and
Parliament were early competitors of
DuMaurier for the health-conscious market.
Viceroy 70 mm, 1945; Viceroy 85 mm,
1953; Parliament (actually a nonfilter,
low nicotine version shown here), 1937.
Cigarette holders promised
reduced hazard from smoking through
various filter devices. Denicotea, from
Dunhill, is still on the market. The
Boquilla Sanicot cigarette holder- filter
in the exhibit comes from Argentina,
1951.
Lorillard introduced
its Kent Micronite filter in 1952. Advertising
promised "the greatest health protection
in cigarette history." The filter
used crocidolite asbestos until 1956
or 57 despite the fact that consultants
for the company demonstrated that asbestos
fibers were in Kent cigarette smoke
in early 1954. The cigarette on exhibit
is from a pack of original Kent cigarettes.
The blue fibers interleaved with the
crepe paper are crocidolite and dyed
cotton.
L&M was a major
competitor of Kent and Viceroy in the
1950s. The packs illustrate the 70 mm
size typical of the period. L&M
advertising declared that it used a
non-mineral, dust free, and safe filtering
material. The packs on exhibit date
from 1954 and the late 1950s. |
FILTER
INNOVATION: THE LAST GENERATION |
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- Life (Brown &
Williamson, 85 mm filter, 1959; 100
mm filter,1971) Millecel filter.
- Avalon (Brown &
Williamson, 85 mm filter, 1963)
Triple filter: Millecel, charcoal,
Estron
- Waterford (American,
1965).
Pinch filter to release water
into filter
- Benson & Hedges
Multifilter (Philip Morris, 1969)
Charcoal and cellulos acetate
with plastic baffle to increase ventilation
- Actron (Brown &
Williamson, 1971)
The example in the exhibit is
a trademark pack.
- Concord (Philip Morris,
1985).
Dial various degrees of ventilation
at the filter end
- Fact (Brown &
Williamson, 1975)
Selective filtration of aldehydes
with an anion exchange resin. U. S.
Patent 3,828,800
- Decade (Liggett &
Myers, 1977)
Selective filtration
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