Introduction

    Promotions

Page 1

    Beginnings

    Classic American

Page 2

    Classic Designs

    Sporting Packs

    Fashion Designer Packs

Page 3

    Good Tastes and Smells

    Political Packs

    US Presidential Packs

Page 4

    Commemorative Pack

    House Brands

    Imitation Cigarette Packs

Page 5

    Novelty Brands

    Self-lighting Cigarettes

    US Prisons

    Target Marketing

Page 6

    Tax Evasion

    Warning Labels

    Kiddie & Toddler Packs

    Research Cigarettes

Page 7

    Healthful Cigarettes

    Denicotined Cigarettes

    Filters-1930-1960

    Filter Innovation

Page 8

    The Fire-Safe Cigarette

    Product Regulation

    Gimmick

    References

    Resources

Visual Exhibits

 

Cigarette Design and Innovation for Market Appeal - Page 2

Camel failed redesign, 1956.  RJR briefly introduced a simplified design for its Camel brand.  The design was withdrawn almost immediately because of the flood of protest that poured into the factory.
1970s
  • Picayune
  • Chesterfield picture pack  
  • Tramps
1980s  Bistro
1991  Mild Seven (JTI) (Adam Messer)

1994 

  • Harley Davidson (Lorillard)
  • STOP (Italy) (Sandra Moss, M.D.)
SPORTING PACKS
late 1950s Home Run
Mexico, 1993  Sport (Ronald Davis, M.D.)
FASHION DESIGNER PACKS
1980s-90s
  • Max (Max Factor) US, Lorillard (Max Factor)
  • Ritz (Yves St Laurent) US, RJR
  • Cartier (Japan and Switzerland, Cartier)
  • Pierre Cardin (Switzerland, FJ Burrus)
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