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CIGARETTE
DESIGN AND INNOVATION FOR MARKET APPEAL, Page 7 |
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Medicinal,
nontobacco cigarettes were sold under a wide variety of
brands until about mid-century for asthma, catarrh, and
hay fever. Shown are Dr. Kinsman's Asthmatic Cigarettes,
R.B. Cubeb Cigarettes, and Blosser's Cigarettes.
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Spud (1924) was the first brand to incorporate the local
anesthetic menthol as an additive to a regular tobacco
cigarette. Among other suggested uses, it was promoted
as an alternative to conventional cigarettes in the
face of a cold. The pack on exhibit is from Canada.
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Kool (1931) was first marketed as an unfiltered, 70
mm mentholated brand in competition with Spud. The packs
on exhibit are king sized filters from the late 1950s
showing some of the many moods of Willie the Penguin.
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Several
brands claiming reduced nicotine enjoyed minor success
from the 1920s through the mid-1950s. O-Nic-O, Sano and
Sacketts Denicotined (the latter is not included) were
the major brands. Each claimed that the denicotining conferred
health protection. Medical endorsements were frequent
parts of package labeling and advertising.
Next
De-Nic and Benson and Hedges De-Nic were test marketed
by Philip Morris in 1990. The products used a denicotining
process similar to the decaffeination process General
Foods uses for Sanka. Scientists at RJR demonstrated that
people smoking Next absorbed virtually no nicotine and
did not experience EEG changes characteristic of smoking.
The scientists concluded that nicotine in cigarettes is
responsible for the EEG changes.
(Benson and Hedges De-Nic courtesy of Lee Fairbanks, M.D.) |
HEALTH
PROTECTION FILTERS 1930 - 1960 |
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DuMaurier
was introduced in 1930 (initially in the UK) as a filter
cigarette that reduced health problems from cigarettes without
interfering with nicotine delivery. The filter was made
of crepe paper, a design that continued to be in common
use through the 1950s when cellulose acetate became dominant
because of inexpensive manufacturing costs and improved
appearance. (DuMaurier, 1937)
Viceroy
and Parliament were early competitors of DuMaurier for
the health-conscious market. Viceroy 70 mm, 1945; Viceroy
85 mm, 1953; Parliament (actually a nonfilter, low nicotine
version shown here), 1937.
Cigarette
holders promised reduced hazard from smoking through various
filter devices. Denicotea, from Dunhill, is still on the
market. The Boquilla Sanicot cigarette holder- filter
in the exhibit comes from Argentina, 1951.
Lorillard
introduced its Kent Micronite filter in 1952. Advertising
promised "the greatest health protection in cigarette
history." The filter used crocidolite asbestos until
1956 or 57 despite the fact that consultants for the company
demonstrated that asbestos fibers were in Kent cigarette
smoke in early 1954. The cigarette on exhibit is from
a pack of original Kent cigarettes. The blue fibers interleaved
with the crepe paper are crocidolite and dyed cotton.
L&M
was a major competitor of Kent and Viceroy in the 1950s.
The packs illustrate the 70 mm size typical of the period.
L&M advertising declared that it used a non-mineral,
dust free, and safe filtering material. The packs on exhibit
date from 1954 and the late 1950s.
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FILTER INNOVATION:
THE LAST GENERATION |
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- Life
(Brown & Williamson, 85 mm filter, 1959; 100 mm
filter,1971) Millecel filter.
- Avalon
(Brown & Williamson, 85 mm filter, 1963)
Triple filter: Millecel, charcoal, Estron
- Waterford
(American, 1965).
Pinch filter to release water into filter
- Benson
& Hedges Multifilter (Philip Morris, 1969)
Charcoal and cellulos acetate with plastic baffle
to increase ventilation
- Actron
(Brown & Williamson, 1971)
The example in the exhibit is a trademark pack.
- Concord
(Philip Morris, 1985).
Dial various degrees of ventilation at the filter
end
- Fact
(Brown & Williamson, 1975)
Selective filtration of aldehydes with an anion
exchange resin. U. S. Patent 3,828,800
- Decade
(Liggett & Myers, 1977)
Selective filtration
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