Direct mail is the sole distribution channel for controlled circulation magazines produced by tobacco companies for individuals on their mailing lists. While the company or brand these lifestyle magazines support may not be identified, brand images are reinforced in editorial and advertising content, design elements and colors utilized, and featured images and activities. These magazines have included Marlboro’s Unlimited, Camel’s CML, Virginia Slims’ All Woman, Kool’s OneWorld, and Brown & Williamson’s Flair and Real Edge. Lifestyle magazines that continue to currently be distributed by tobacco companies included Newport’s Pleasure Scene (PS) and the United States Smokeless Tobacco Company’s Heartland. See examples of controlled circulation magazines below.
For more examples of controlled circulation magazines search for “Magazine” under “Media Type”
and “Direct Mail” under “Item Category”, or type “controlled circulation magazines” in the keywords field on the search page. |
