Visual Exhibits

Tobacco Industry Direct Marketing Strategies - Bars/Clubs/Entertainment

Although the Master Settlement Agreement bans both the sponsorship of entertainment events with a “significant” youth attendance and the distribution of tobacco product samples in a facility where youth are present, both are allowed in adult-only gatherings and facilities. Therefore, the tobacco industry sponsors concerts and special events in adult-only facilities such as bars or clubs

 


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Brand: Marlboro
Date Of Item: 2009
Media Type: Other - Paper
Item Category: Direct Mail, Motor Sports
Description: Direct mail from Marlboro inviting the receiver to attend a racing event, "Marlboro Hot Laps", where the receiver (and a friend) can ride in a racing car with a professional driver. The piece comes with promotional codes to enter when you rsvp, as well as a CD with more information about Marlboro Hot Laps, and which allows the receiver to rsvp online.


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Brand: Camel
Date Of Item: 2007
Media Type: Ephemera/3-D
Item Category: Women, Advertisement
Description: Image of two newspaper ads for Camel No. 9 bar/party events in Portland, Oregon. The ad on the left uses pink and black coloring, following the coloring theme of Camel No. 9 cigarettes, and promotes an event featuring the musical group, The MisShapes. The black and white ad on the right promotes an event featuring a music DJ, Mix Master Mike, and describes the event as "an evening to tantalize, tease and entice your restless soul".


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Brand: Camel
Date Of Item: 2006
Media Type: Other - Paper
Item Category: Direct Mail, Sports, Motor Sports
Description: Camel direct mail in promotion of the NOPI (Number One Parts Inc.)summer 2006 events. Includes a sweepstakes to have your own car featured in the NOPI shows. Piece also included coupons and a card for a friend to sign up for direct mail.


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Brand: American Spirit
Date Of Item: 2005
Media Type: Ephemera/3-D
Item Category: Advertisement, Cigarettes - Single Pack
Description: Collection of materials from an American Spirit sponsored bar event in New York City. The event included a fashion show and live music. Patrons were able to obtain sample American Spirit cigarettes and sign up for direct mail at a booth in the main floor of the bar.


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Brand: Kool
Date Of Item: 2005
Media Type: Magazine
Item Category: Advertisement, Menthol
Description: Ad from KOOL in promotion of the 2005 New Jazz Philosophy Tour, featuring 3 events in 14 cities. "The evolution of sound. The progression of music." "Presented by KOOL. Be True". Ad featured in Blender: August 2005. Cosmopolitan: July 2005. Cosmopolitan (Spanish): June 2005. Ebony: July 2005. Esquire: July 2005. Essence: July 2005. FHM: July 2005. Harper's Bazaar: July 2005. InStyle: July 2005. Latina: July 2005. Rolling Stone: June 16, June 30-July 14 2005. Time: June 20, 2005.


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Brand: Kool
Date Of Item: 2004
Media Type: Ephemera/3-D
Item Category: Youth,Minorities, African American,Latino,Celebrity Endorsement,Brand Loyalty - Product,Direct Mail,Menthol
Description: Direct mail in promotion of the 2004 KOOL MIXX Soundtrack to the Street DJ Battle competition. Direct mail includes CD/CD-ROM with music, MIXX event details, interactive mixing software and interviews with hip hop artists. Pop up is made of all four special edition KOOL MIXX packs. Information also includes a KOOL MIXX website and phone number.


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Brand: Camel
Media Type: Ephemera/3-D
Item Category: Brand Loyalty - Product, Smoking Accessory
Description: Gifts and party favors obtained from Camel’s 2002 Seven Pleasures of the Exotic promotional parties. Camel sponsored parties in 70 selected cities across the United States. Advertised through the Camel mailing list and web site, these events invited participants to a number of lavish themed parties including the following themes: Feast, Spa, Elixir, Rhythm, Carnivale, Tabac, and Masquerade. In exchange for having their drivers licenses digitally photographed for mailing list usage, guests were given free cigarette samples and small gift packs.

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