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Brand: L&M

Year: 2014

Category:
Coupon - Discount
Direct Mail

Description:
Direct mailing from L&M to deliver coupons (coupons were used and no image could be recorded). The piece came in a shiny silver envelope and had an image of a couple enjoying a paddleboat on a pond. It folds out to reveal an image of the product and the slogan, "keep it simple to make it special." A card with a tip to "put a new lens on date night" was included, suggesting using a disposable camera to record the experience.

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