Brand: Marlboro

Year: 2014

Category:
Coupon - Discount
Direct Mail
Sweepstakes

Description:
Direct mailing from Marlboro delivering coupons (2 for 1.50$ off a pack) and promoting current sweepstakes and games on the brand website. Mentions the Five Card Draw and Time Lapse games, as well as the Battle of the Bands and Countdown events. Includes a QR code to access the website via a mobile phone. Imagery includes cowboys herding horses on several panels and a cowboy smoking. Text: "Adventure is waiting at Marlboro.com"

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