Brand: Marlboro

Year: 2014

Category:
Coupon - Discount
Direct Mail
Sweepstakes

Description:
Direct mail from Marlboro promoting the Marlboro Black Copper Label Battle of the Bands contest. The recipient is invited to vote/participate in order to win. They encourage the recipient to sign up for text reminders by text or via the brand website; a QR code for mobile phones is also included. The mailing also includes coupons for Marlboro Edge and Marlboro NXT products, as well as promotion for the Red Aces Run contest and BlackBlog original content on the brand website.

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