Brand: Marlboro

Year: 2014

Category:
E-mail
Menthol
Sweepstakes

Description:
Email received on December 15, 2014 from Marlboro Menthol inviting the recipient to participate in the "Countdown to the Longest Night of the Year," for a chance to win prizes. This weeks prize is a self-chilling pint glass and users can enter by sharing their answer to the question, "If you owned a bar, what would it be like?" Email also encourages recipient to sign up for mobile reminders and updates.

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