Brand: OTHER

Year: 2014

Category:
Coupon - Discount
Direct Mail
Rolling Tobacco/RYO

Description:
Direct mail piece for Bugler roll-your-own tobacco, delivering coupons and a survey reply card about brand preferences. The slogans reinforce Bugler's branding as hand-made: "Built By Hand" and "Keep the Tradition Rolling." Images show rough working male hands.

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