Brand: Philip Morris

Year: 2014

Category:
E-mail
International
Smokers Rights

Description:
Email sent from the  Philip Morris campaign "I deserve to be heard" in October 2014 to a recipient in Australia. The email highlights a recent speech made in Parliament targeted towards "the roughly 18 per cent of the Australian population who engage in a despised activity," smokers. The speaker thanks smokers for contributing so much money to the government via taxes, and derides those who would malign smokers. He likens the current state of tobacco regulation to prohibition and the war on drugs.

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