Brand: Marlboro

Year: 2014

Category:
Coupon - Discount
E-mail
Promotions-Promo items/Gifts
Sweepstakes

Description:
Email from Marlboro in October 2014 inviting the recipient to 'be one of the first 150,000' to claim a gift on the brand website via a tablet or mobile device. With the slogan 'Explore more on the go: Marlboro.com is made for mobile', the brand is heavily promoting mobile access. The email also mentions the Time Lapse mobile game, where players can be one of the first 30 to play every hour for the chance to win a 10$ music gift card.

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