Brand: Blu

Year: 2014

Category:
Direct Mail
E-cigarettes
Promotions-Promo items/Gifts

Description:
An 8GB USB flash drive received by mail after trading in Rewards Points as part of blu Nation Rewards. Points were obtained by interacting with the brand website; watching videos, reading articles, and connecting with different social media outlets allows the user to gain a number of points per activity.

The flash drive is a flexible rubber and has a shape and color scheme reminiscent of a blu e-cig, and includes the brand logo. The small triangle lights up blue when connected via USB. It was packaged in a box similar to blu's product boxes, with a picture of the product on the front and back, and arrived in an oversize padded mailer.

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