Brand: Marlboro

Year: 2014

Category:
E-mail
Menthol
Sweepstakes

Description:
Email from Marlboro received October 6, 2014 reminding user to enter this week for the  "Gear Up For Sundown" sweepstakes. The email allows the user to click a direct link in the email for entry, no additional signing in required. Week 2 prize includes a $100 reward card. The email ends with a "sundown tip." Text: "Tip well from the get-go: It's the best way to get your bartender to take care of you for the rest of the night."

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