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Brand: Skoal

Year: 2014

Category:
E-mail
Smokeless Tobacco
Sweepstakes

Description:
Email received from Skoal October 2014 containing a link to a video on the brand website. The video is part of a new Skoal campaign called "Better Days" where users win prizes daily, making their day " a pinch better." In the video Skoal users come in for what they think is just an interview and at the end get free gifts and prizes. Text: "Skoal did what"?! Some dippers stopped by, and we surprised the heck out of 'em."

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