Brand: Marlboro

Year: 2014

Category:
E-mail
Sweepstakes
Tobacco Product

Description:
This email was sent from Marlboro on August 11, 2014. It informs receivers about the Southwest Sizzle Challenge and tells them to submit their best sauce recipes. Text: "From salsa to barbeque sauce, as long as it's Southwest inspired, it's game. Send us your best sauce recipe and the story behind it. If it wins, we'll bottle it." Promotions and sweepstakes like this challenge allow for the brand to engage with its customers and keep them connected.

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