Brand: Newport

Year: 2014

Category:
Coupon - Discount
Direct Mail
Sweepstakes

Description:
Newport direct mail received in August 2014 promoting the Newport Pleasure Payday Sweepstakes. The mailing informs receivers they can enter the sweepstakes three different ways: weekly entries online, by phone (one call per person) or by filling out and mailing the enclosed entry form (one form per person). The grand prize was $100,000. The mailing also contained two coupons. The piece also invites the receiver to go online and, "Log on and click for the gold" for a chance to win $500. Text: "Play for the ultimate pleasure! Rich & Refreshing. The Perfect Menthol!"

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