Brand: Marlboro

Year: 2014

Category:
E-mail
Sweepstakes

Description:
Email received from Marlboro in August 2014 promoting The Big Dig sweepstakes once again as it is the final week. The email invites the receiver to the brand's website in order to solve clues for the chance to win $1,000,000 and other prizes. The email also encourages the receiver to sign up for text message reminders about the sweepstakes. Text: "Where's the $1,000,000? Tell us now for your chance to win it."

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