Brand: Marlboro

Year: 2014

Category:
E-mail
Sweepstakes

Description:
Email received from Marlboro in July 2014 promoting The Big Dig sweepstakes. The email invites the receiver to the brand's website in order to solve clues for the chance to win $1,000,000 and other prizes. The email also encourages the receiver to sign up for text message reminders about the sweepstakes. Text: "Now's the time to tell us the location of the $1,000,000."

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