Brand: American Spirit

Year: 2014

Category:
E-mail
Seasonal/Holiday

Description:
E-mail from American Spirit received in April 2014 asking users to "Spring into Action this Earth Day." E-mail tells users how the brand is committed to re purposing all waste and eliminating butt litter. Because for them, "Earth Day is every day." E-mail also provides a link where users can find out how they can help as well as a section titled "Responsibly powered" which highlights how American Spirit reduces their carbon footprint and makes sure to be green. Text: "Turning Litter into lovely. We're committed to re purposing all waste and eliminating butt litter. Because for us, Earth Day is every day. Responsibly powered. Did you know our headquarters and manufacturing facilities are powered by wind? We purchase wind-derived renewable energy credits to offset our electricity use. Using wind power is just one of the many steps we've taken to reduce the impact of our electricity energy usage and gain membership to the EPA's Green Power Leadership Club."

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