Brand: Camel

Year: 2014

Category:
Cigarettes - packs/carton
Coupon - Discount
Direct Mail
Menthol

Description:
Direct mail from Camel received in June 2014 advertising Camel Crush products. The piece advertises "menthol on demand" to "switch up your experience" from a non-menthol cigarette to menthol and "refresh your experience".  The piece invites the receiver to order coupons every month at Camel.com.  The piece also advertises Camel Snus products and delivers 4 coupons for cigarettes and 1 coupon for snus products. Text: "Crush the Capsule for Menthol on Demand.

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