Brand: Skoal

Year: 2014

Category:
Coupon - Discount
Direct Mail
Seasonal/Holiday
Smokeless Tobacco
Sweepstakes

Description:
Direct mail piece from Skoal received in April 2014 promoting their 80 Days of Summer Sweepstakes. Piece serves as a "Skoal guide to Saturday, every day." Included in the piece is a pull out, featuring various prizes users can win in the summer sweepstakes. Attached to the pull out is a coupon for a "buy one get one can free" coupon. Piece also mentions that users can get their free magnetic bottle opener at skoal.com. Inside of the direct mail piece is a smaller, post-card size paper letting users know that Skoal is celebrating their 80th birthday with reduced prices at select, participating stores.

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