Brand: Newport

Year: 2005

Category:
Coupon - Discount
Direct Mail
Menthol

Description:
Newport direct mail piece in promotion of the Newport Pleasure Draw Sweepstakes. Cover: "Deal yourself in for an exciting weekend of Pleasure on us!" Details of the sweepstakes are explained inside: "Play in a private poker tournament at the Gold Nugget; Win cash no matter how well you play; Stay at the luxurious AAA Four Diamond Golden Nugget Hotel; See a Las Vegas show on us; There will be 5 sweepstakes winners. Each winner gets to bring 1 gues and all 10 people will play in the tournament. Trip is for 4 days and 3 nights at the Golden Nugget and includes a Las Vegas Show." A pop-up image of several young adults laughing together in front of the Golden Nugget casino is included. The piece instructs readers to enter by sending in the attached entry form OR by entering online everyday to increase the chances of winning.

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