Brand: Camel
Camel Snus

Year: 2014

Category:
Coupon - Discount
Direct Mail
Menthol
Smokeless Tobacco

Description:
Direct mail from Camel received in March 2014 advertising Camel Crush products. The piece advertises "menthol on demand" to "switch up your experience" from a non-menthol cigarette to menthol by crushing the capsule inside the cigarette.  The piece invites the receiver to learn how the Crush story began and order coupons every month at Camel.com.  The piece also advertises Camel Snus products and delivers coupons for cigarettes and snus products.

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