Brand: Camel

Year: 2014

Category:
Ad-magazine/newspaper
Menthol

Description:

Magazine ad from Camel Crush advertising their cigarette product that be converted from a regular smoke to a menthol smoke by crushing the mentholated capsule inside the cigarette. Ad features a large cigarette that has been unfolded so that viewers can see where the capsule is located within the cigarette. The signature blue capsule is also featured in the center of the ad. Text: "Crush the capsule for menthol on demand." Ad found in:

Car and Driver: April 2014 , November 2014

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