Brand: Marlboro

Year: 2013

Category:
Coupon - Discount
Direct Mail
Menthol
Seasonal/Holiday

Description:
Direct mail piece from Marlboro received in October 2013 promoting their sweepstakes "The Biggest Night of the year." Winners receive a VIP trip to Vegas for 2 "from the eats to the stay to everything in between." Users are invited to enter the contest weekly at marlboro.com by submitting a photo, words, or video. Piece also includes two coupons, both for $2.00 off any style of Marlboro cigarettes. Text: " The longest night of the year is coming 12-31-13. Got what it takes to outlast it in Vegas? It's a once-in-a-lifetime VIP trip to Vegas for you and a friend and we're picking up the tab - from the eats to the stay to everything in between. Flavor makes the night."

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