Brand: L&M

Year: 2014

Category:
Coupon - Discount
Direct Mail

Description:
Direct mail from L&M received in January 2014 delivering coupons and "a tasty recipe for the road." The recipe is for a joe-jito, a mojito-inspired coffee drink. The piece contains a picture of their blue and red packs as well as of a couple next to a motorcycle. Text: "This might just be the best day ever. The best day calls for the best tobaccos. Lucky for you, L&M is made with some of the finest. Finally. Premium taste. Priced to please. L&M. It only tastes  expensive."

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