Brand: Salem

Year: 2000

Category:
Ad-magazine/newspaper
Menthol

Description:
Four-page insert ad by Salem. The reader first sees an image of what appears to be embers coming from a log fire. As he/she opens the ad they see that those images were the red hair of a woman and her shirt. The woman in this image is riding shotgun on the back of a motorcycle and smoking a cigarette. Text: "It's not what you expect."

Ad Found In:

ESPN The Magazine: February 2000

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