Brand:
Salem
Year:
2000
Category:
Ad-magazine/newspaper Menthol
Description:
Four-page insert ad by Salem. Readers first see a black page with two green arrows, one pointing up and the other down. As he/she opens the page they discover an image of a rooftop party in a city with green spotlights (the up and down arrows) lighting the night sky. Text: "It's not what you expect. Step Inside."
Ad Found In:
ESPN The Magazine: February 2000
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