Brand: Salem

Year: 1999

Category:
Ad-magazine/newspaper
Menthol

Description:
Four-page insert ad by Salem. The ad is meant to symbolize entry into an underground club with "no cover." As the reader turns the first page, he/she is greeted with the previously seen text , "no cover," on a sewer drain with an "S" symbol representing the Salem brand. Underground a crush of people dancing inside of a club. Text: "It's not what you expect."

Ad Found In:

ESPN The Magazine: February 2000

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