Brand: Marlboro

Year: 2013

Category:
Coupon - Discount
Direct Mail
Sweepstakes

Description:
Direct mail piece from Marlboro received in October 2013 advertising the "Marlboro Black Book Photo Contest". The piece invites the receiver to enter the contest at Marlboroblack.com for a chance to win $160,000 in cash and prizes. The piece also advertises their new product, Marlboro Edge, and states the product is "coming soon". The piece delivers two coupons, one for  $2 off a pack of Marlboro Black and one for $2 off a pack of Marlboro NXT.

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