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Brand:
Vuse
Year:
2014
Category:
Ad-magazine/newspaper
E-cigarettes
Menthol
Description:
The piece is a two-page magazine ad for RJR's e-cigarette Vuse. Vuse test marketing began in 2013 in Colorado, and expanded to Utah in January 2014 with RJR announcing plans to expand nationally in the summer of 2014. This ad appeared in a magazine issue mailed to New Jersey before Vuse was officially available there.
This piece advertises Vuse's original and menthol digital vapor cigarettes. The ad states that this product is microprocessor controlled and therefore ensures consistently satisfying puffs and counts the number of puffs taken and informs you when the Cartridge and batter are getting low. The ad also states that this product is blended and assembled in the USA. Text: "Promise landed. The first truly digital vapor cigarette. Finally an electronic cigarette that delivers."
Ad found in:
Playboy: January/February 2014
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