Brand: Marlboro

Year: 2013

Category:
Direct Mail
Promotions-Clothing
Promotions-Promo items/Gifts

Description:
T-shirt gift sent by direct mail from Marlboro under its "Stand For Your Brand" promotion. During this promotion, users were able to create their own custom brand design on Marlboro's website, and then have it "branded" on to a free t-shirt. The mailing included a note with the following text: "Thanks for creating your custom brand. We hope you enjoy your t-shirt. From your friends at Marlboro."

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