Brand: Marlboro

Year: 2013

Category:
Direct Mail
Industry Public Relations
Sweepstakes

Description:
Direct mail piece from Marlboro promoting their "Team Marlboro" sweepstakes where contestants apply to participate in a trail building project along Arizona's Verde River. The piece features images of people working together in the great outdoors and is accompanied by official contest rules. Text: "Team up to preserve a wild river."

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