Brand: Camel
Camel Snus

Year: 2009

Category:
Coupon - Discount
Direct Mail
Smokeless Tobacco

Description:
Direct mail received in promotion of Camel's line extension, Camel Crush, a cigarette which can be adjusted from a non-menthol to a menthol flavored cigarette by squeezing and crushing a capsule in the cigarette's filter. "Freedom At Your Fingertips. Squeeze, Click, Change the Taste!". The piece also promotes Camel Snus, and includes a coupon for a free tin when purchasing one pack of Camel cigarettes. This direct mail piece is a joint promotion with Exxon Mobil locations, providing two cigarette pack coupons good at all participating Exxon Mobil retail locations. The piece also includes four coupons for other Exxon Mobil store items

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