Brand: Marlboro

Year: 2013

Category:
Coupon - Discount
Direct Mail
Sweepstakes

Description:
Direct mail piece from Marlboro received in October 2013 promoting their Marlboro Gold Brand encouraging readers to "Take time to slow down and enjoy the company." The piece has a pull out feature on the right hand side which includes 2 mini pieces. The first mini-pull out piece titled "Coming Soon" features Marlboro's upcoming "Break West" sweeps which begins on October 7th, 2013 and includes the chance to win four "epic" trips in four weeks. Trips featured: Week 1 - Trip to Big Sur, CA, Week 2 - Trip to Antelope Canyon, AZ, Week 3 - Trip to Iceberg Lake, MT, Week 4 - Trip to Denali National Park, AK. The second mini-pull out piece titled "Special Offers" features more information on the Marlboro Gold Family and tells readers to check in at marlboro.com for new offers, exclusive promotions and great content. Special Offers piece also includes 2 coupons; both for $1.00 off 1 pack of any style Marlboro Cigarettes.

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