Brand: Philip Morris

Year: 2013

Category:
E-mail
Industry Public Relations
Smokers Rights

Description:
Email sent from Phillip Morris to a receiver in Australia in September 2013 informing the receiver about all the work the "i deserve to be heard" campaign has done from sending out bumper stickers to revamping their mobile-friendly website so that smokers can share their stories. The email also links to a picture of new signage that the campaign wants retailers to display and encourages the receiver to let their member of parliament know that smokers are voter too.

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