Brand: Philip Morris

Year: 2013

Category:
E-mail
International
Smokers Rights

Description:
Email sent from Philip Morris to a receiver in Australia in August 2013 informing the receiver that new tobacco tax increases are going into effect. It urges the receiver to send an email to their local member of parliament to express their anger about being "targeted" as well encourages the receiver to share their views on the website. E-mail belongs to the company's "I deserve to be heard" campaign.

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