Brand: Black & Mild

Year: 2012

Category:
Cigars
Direct Mail
Promotions-Playing Cards

Description:
Direct mail received from Black and Mild delivering a deck of plastic, see-through cards for the receivers birthday. The piece includes a birthday card that wishes the receiver a Happy Birthday and invites them to visit BlackandMild.com for special offers on their desktop or mobile device. Text: "You've been dealt a most enjoyable hand. Not only is it your birthday, but now you've got a stylish way to play up every enjoyable moment of it."

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