Brand:
Marlboro
Year:
2011
Category:
Direct Mail Sweepstakes
Description:
Direct mail piece received from Marlboro promoting their "Code Marlboro" sweepstakes. The piece invites the reader to enter the sweeps daily online and via mobile phone. Prizes are shown along with sweepstake details; coupons are also included. Text: "16 straight weeks of prizes. You've got to like those odds."
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