Brand: Parliament

Year: 2013

Category:
Coupon - Discount
Direct Mail

Description:
Direct mail received from Parliament promoting their light, recessed filter product. The multi-fold piece opens up to a panoramic image of a woman relaxing in a pool. The receiver is encouraged to "discover the perfect recess," and "escape from the ordinary" by using their product. Coupons are accessible via a pull-out pouch at the end of the piece.

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