Brand: Marlboro

Year: 2012

Category:
Direct Mail

Description:
Direct mail received from Marlboro promoting their Black product line. The piece is a small booklet with black and white images of cars, motorcycles, and the open road. For every series of images an inspirational quote related to the subject matter is included. The piece invites the receiver to Marlboroblack.com to "follow the journey," encouraging them to view their promotional features. Text: "From winding roads to grand speedways, adventure beckons the bold, embrace the ride."

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