Brand: Camel

Year: 2011

Category:
Coupon - Discount
Direct Mail

Description:
Direct mail received from Camel in May 2013 delivering coupons for both Camel Classic cigarettes and Snus. The piece invites the receiver to "explore options" and "enjoy tobacco on their own terms" by visiting Camel.com; it also makes an offer for more coupons. Text: "Let Passion Be Your Compass."

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