Brand: Marlboro

Year: 2012

Category:
E-mail
Menthol
Sweepstakes

Description:
Email received in October 2012 from Marlboro promoting their new Marlboro Black cigarettes. The email invited the receiver to Marlboroblack.com to enter the Marlboro Black Book Portfolio Contest," to claim a free gift, and advertises the new Marlboro Black "Regular to Menthol" product. Tex: "The Marlboro Black Book Portfolio Contest. Get Discovered. Get the Gig. $160,000 in cash and prizes is on the line at Marlboroblack.com."

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