Brand: Marlboro

Year: 2012

Category:
E-mail
Menthol
Sweepstakes

Description:
Email from Marlboro received in September 2012 promoting the new winter themed Chill off the Grid Sweepstakes. The email directs the receiver to the Marlboro website to place an entry and to look for monthly coupons. Once at the Chill off the Grid page, you are asked to vote for one of two experiences so that the "ranch experience" (the grand prize is a 4 day/3 night trip for 2 to a ranch in the western United States)  can be “customized” to member preferences. The vote also counts as a sweepstakes entry. Other prizes include speakers and lighters. 

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