Brand: Camel Snus

Year: 2012

Category:
Coupon - Discount
Direct Mail
Smokeless Tobacco

Description:
A summer-themed mailing received from Camel Snus. The mailing features a image of the product line-up with a beach in the background. It also contains tabs with different summer activities and when lifted, have a flavor suggestion and a description about why to use snus in that particular situation. The mailing also directs the receiver to camelsnus.com to take the ongoing Pleasure Switch Challenge. Two coupons were included: one coupon for a tin of snus for $1.00 and one coupon for 2 snus for the price of one. Main text: "Enjoy all summer has to offer. Discover the refreshing moments of summer."

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