Brand: Camel

Year: 2012

Category:
E-mail
Sweepstakes

Description:
Email received in August 2012, from Camel in the form of a newspaper, The Camel Times,  promoting the new President of Hump Day contest. The email urges the receiver to visit the brand website to vote for the contestant(s) of their choice because in 1 week, the contestant pool would be narrowed down to 48 candidates. It also, advertises the state your cause, mudpie melee and instant win features. 

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