Brand: General Snus

Year: 2012

Category:
Coupon - Discount
Direct Mail
Smokeless Tobacco

Description:
General Snus mailing received in August 2012 promoting snus as the fastest growing category of tobacco in the United States. The mailing goes on to inform the receiver of General Snus' Swedish origins and the correct way to use the product. It also contains a QR code which, when scanned, directs you to a site which lists local General Snus vendors based on your GPS location. Receivers are also directed to the facebook page, the webpage and the general's club page. Two coupons were included: one coupon for 1 pack for $1.00 and one coupon for $1.00 off a pack.

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