Brand: Marlboro

Year: 2011

Category:
Coupon - Discount
Direct Mail
Promotions-Promo items/Gifts
Smokeless Tobacco

Description:
Marlboro mailing containing an offer for a free hat under the Stand for Your Brand promotion. To get the free hat, the receiver had to choose one of the logos by scratching the box next to the answer of three questions: 1) Are you Male or Female; 2) Do you feel at home in the Country or City; 3) Come Saturday, do you head out or lay low. Once the boxes next to the correct responses were scratched off, the receiver was left with a three digit number which corresponded to a logo designed by Marlboro, based on the receiver\'s initials. The receiver then had to call 1-800-Marlboro to redeem the offer. The mailing also contained multiple coupons: 3 coupons for $1.50 off one pack; 1 coupon for $5.00 off 4 packs or one carton; and 1 coupon for a free pack or tin of Marlboro Snus with the purchase of another Marlboro product. Main Text: \"We\'ve got something with your name all over it.\" Receivers were also directed to the brand website to further explore the Stand for Your Brand promotion. 

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