Brand: Newport

Year: 2012

Category:
Coupon - Discount
Direct Mail
Menthol
Special Populations-African American
Sweepstakes

Description:
Newport direct mail received in June 2012 promoting the Newport Pleasure Payday Sweepstakes. The mailing informs receivers they can enter the sweepstakes three ways: weekly entries online, by phone call (one call per person) and by filling out and mailing the enclosed entry form (one form per person). The Sweepstakes period was from 2/1/12 to 5/31/12 and the grand prize was $50,000 and five winners were selected. The mailing also contained three coupons: one coupon for $1.00 off two packs and two coupons for $3.00 off one carton. Text on outer portion: "Open at the risk of winning big..."

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